Typically the goal of a business is to maximize profits. This is where handmade businesses are a little different. Our work is a piece of us that we want to share with the world. Sometimes it is a message we feel is important, it’s an idea we want to communicate, a story we want to tell. It’s something we love and cherish and it is a piece of our soul.
At the same time we have bills to pay. Our supplies are not free, we have children to educate and food is nice isn’t it? We balance a fine line between telling our story and making a profit. The bottom line, although maybe not our most important thought is still the bottom line. If you aren’t making a profit your business isn’t going to last and your work won’t be going anywhere.
Running a successful business means having the skills and knowledge to make smart decisions that lead to sales and profit to keep you going. Whatever your business goals are, be they to make $1,000 a year or to employ your entire family including your second cousins twice removed, the first step is learn those skills and gain the business knowledge.
So welcome to Crafty Success! I’m excited to be part of your journey. Grab yourself a beverage and a notebook. To begin, subscribe to our emails, dive into some articles and resources (coming soon), and most importantly, get ready to rock your success.