ABOUT CRAFTY SUCCESS
You are a maker.
You make beautiful things.
Your family and friends LOVE them, you want to share them with the world. So you sign up for a craft show, you open an online shop and…. crickets….
Does it feel like everyone else is selling and you aren’t? Do you question if your work is any good? Does the world hate you? Why aren’t your products selling?
Selling art is very different from making art. Selling art is work. Hard work. It’s a business and you don’t have time to learn about business, you’re a maker! Besides, business is boring and playing with sparkly stuff is so much more fun isn’t it?
Business is a set of skills and knowledge. You can learn this, you’re smart, you learnt how to make your craft. Now it’s time to learn how to sell it.
Crafty Success is the business friend who will help you sell your fabulous creations. Here at Crafty Success we’ll decipher all those terms and understand what it takes to turn your crafty endeavour into a business success. This is the advice I wish I’d had when I dragged my laundry table out of the basement and set up my first show.
There is a LOT of information out there (cue the kumbaya music) about “just sell your art!”, “set up an online store”, “do a craft show” and then we all hold hands and cheer as money rains from the sky! Yes I’m here to cheer you on however I am more likely to hit you with a spreadsheet and some instructions on how to fill it out.
Crafty Success is here with practical, actionable information. Follow these steps, click this button, write this copy, steps that will help you SELL your work. Be as successful as you want your crafty self to be.
In 2004 I dragged my laundry table out of my basement, covered it with a bright blue tablecloth and carefully placed my first pieces of jewelry on display. It was a beautiful sunny day, people loved my jewelry and I loved them and the whole experience. This was the very humble beginning of Sailorgirl Jewelry, (shameless self-promotion here) my company where I make and sell handmade glass jewelry.
My company is a little different in that I have a lifestyle business. 8 months a year I make glass beads and jewelry and sell at craft shows. The other 4 months I live on a sailboat in Florida/Bahamas. My online business is open year round. I’m a huge believer in creating the life you want and defining your own success.
In a previous life I worked at a software development start up that began as me and my boss in his living room and I left when it was at 80 employees. It was really fun at the beginning, and then it was not. At this time my partner and I bought a sailboat and I was hooked on floating around in the blue for months on end. Life is too short to do something not fun so I quit my job and somewhere in there I discovered flamework. Playing with hot glass is FUN!
When I began my jewelry career I discovered that selling handmade physical products is very different than most businesses because of the personal aspect, people have a really hard time valuing and selling something that is such a part of themselves. I also discovered that most creative people are so busy creating that they don’t know much about running a business. Even if it is a part time venture (which for 90% of creatives it is) selling work is running a business and business is nothing more than a set of skills and knowledge that people can learn.
I get SO tired of hearing “I can’t do accounting” or “I’m just an artist I can’t run a business”. It isn’t rocket science, it’s just something you need to learn. And I truly hate seeing so many starving artists, people with such talent who can’t pay their bills. There is absolutely no need for this to happen. The world needs beautiful work and artists are important.