Are you on Instagram? Facebook? Wait, your kid uses Snapchat all the time, are you on there? Do you tweet? Remember Periscope? It was going to revolutionize the world, then poof, it’s gone before you’ve even figured it out.
Social media platforms come and go. Their algorithms change and all of a sudden no one can see your posts that you worked so hard on.
Social media is a fantastic way of broadcasting your work and your message to the world. You can find new fans and make connections with new people. Now what happens if those fans don’t open that platform the week you are announcing your big annual sale? No sales happen.
This is where the humble newsletter comes in. While your customers might decide to take a social media break (or the platform changes its’ algorithm yet again), no one takes an email break.
For all your research into hashtags, great photos, great copy, great video and interesting posts and a compelling message, social media still requires your customers to show up in order to get your message. They have to come to you.
And this is the big difference between social media and newsletters. Newsletters are you reaching out to your customer.
It is not your customers job to keep in touch with you, it is your job to keep in touch with your customers.
In this age of social media the newsletter still plays a vital role and is an important tool in your marketing arsenal.